Flexible billing
Start free, grow when you're ready. Free, Pro, and Business plans scale with your usage, and a self-serve portal lets you change plans or cancel anytime — no emails, no friction.
Start free
Ship your first guides at no cost.
Scale as you grow
Move to Pro or Business when your usage calls for it.
Self-serve portal
Change plan or cancel anytime, on your own.
Live in three steps.
Start on Free
No credit card to begin.
Upgrade when ready
Pick the plan that fits.
Manage anytime
Change or cancel from the portal.
Free tier to Pro, without talking to anyone.
The billing philosophy is that a tool you can start using without a sales call should also be one you can pay for — and leave — the same way. Here is the full journey a growing team actually takes, from first install to a paid plan.
Start on Free, actually free
The Free plan is a working product for up to 1,000 monthly active users — real guides, real analytics, no card. Small products can live here indefinitely.
Watch usage, not surprises
As your MAU grows, the dashboard shows where you stand against your plan — the nudge arrives from your own growth, not an expiring trial timer.
Upgrade in the portal
Pro at $49/month covers 25,000 MAU. One-click checkout from the pricing page; the self-serve portal handles the card, invoices, and plan changes.
Change your mind anytime
Downgrade, upgrade, or cancel in the same portal — no emails, no retention call. Business at $199 adds the scale tier when you outgrow Pro.
What to expect: Predictable pricing that undercuts a field where entry plans commonly start at $89–$300/month — and a free tier that is a product, not a demo.
When not to use flexible billing.
No pattern fits every job. Here’s where we’d point you at something else — sometimes ours, sometimes not.
Procurement-heavy enterprise buying
If you need security questionnaires, custom MSAs, and invoicing by PO, self-serve is the wrong door — talk to us instead. The portal optimizes for teams who want to skip exactly that.
Guessing MAU wildly
Plans key on monthly active users your SDK actually sees. If you do not know your MAU even roughly, install on Free first and read the real number before choosing a tier.
What does the Free plan include?
Up to 1,000 monthly active users with the core product — build and publish guides, target them, and read analytics. It is a genuinely usable tier, not a time-boxed trial: no card required, no expiry.
What counts as a monthly active user?
A unique user the SDK sees in your app during the month — identified users by their ID, anonymous visitors deduplicated per browser. You are billed for real reach, not page views or seats.
How do plan changes work mid-cycle?
Through the self-serve portal, immediately — upgrades take effect right away with prorated billing handled by the payment provider, and downgrades or cancellations apply without a conversation. Invoices live in the same portal.
What happens if I exceed my plan's MAU?
You will see it coming in your usage view, and we will prompt an upgrade rather than cutting guides off mid-session. The system is built to never make your users pay for your plan boundary.
Can I switch between monthly and annual billing?
Yes — both cycles are available on paid plans from the pricing page and the portal, with the usual discount for annual. Switching later is a portal action like any other plan change; the payment provider handles proration so you never double-pay a period.
See it on your own app.
Ship your first guide in minutes. Free to start — no credit card.